Tim Cook opens the Apple Event on Sept. 14th, 2021.
Source: Apple Inc.
Apple announced on Tuesday that it plans a launch event on October 18, where the company could announce new MacBook laptops and AirPods headphones.
The event was announced in invites to media and a tweet from Apple marketing senior vice president Greg Joswiak with the slogan “unleashed.”
AirPods and Apple’s most expensive MacBooks are due for a revision as the most recent models for both products were released in 2019.
The launch will likely be streamed on Apple’s website, as the company has held virtual launch events since the start of the pandemic in 2020. Apple typically launches new products ahead of the holiday shopping season, Apple’s most busy time of the year in terms of sales.
Apple has been updating its line of laptops and desktops running the MacOS operating system to run on chips it designs, instead of using processors made by Intel. So far, Apple has released MacBook Air, MacBook Pro, Mac Mini, and iMac computers using its chips.
But Apple has not yet updated its most powerful desktop computers to use its own chips, including its Mac Pro desktop and larger MacBook Pro laptops.
Last month, Apple announced new iPhone and Apple Watch models, both of which went on sale during a period of supply chain uncertainty.