Meesho, for its livestreaming platform, is looking to bring on board influencers, who will have access to sellers and companies while Meesho plays the middleman and takes a cut from the proceeds of a sale.
Mumbai | Bengaluru: Social commerce platform Meesho is building a livestreaming platform to increase its portfolio of value-added services, people aware of the matter told ET.
The service will be offered to sellers on the platform for a charge, one of them said.
“Livestreaming will be a big part,” the person said. “If you onboard enough influencers on your app, they do the selling for you. You don’t need marketing and branding to do the
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