SBI Mutual Fund sees record inflows from tier-III retail investors. Can it retain them for long?

Concept by Ami Shah, Kankana Roy Choudhury and Muhabit ul haq


SBI Balanced Advantage Fund is the second NFO to hit the market in the last two months and is evincing a lot of interest, especially from smaller towns. Amid the bull run and falling fixed-deposit rates, mutual funds have finally found a foothold in tier-III towns. But convincing these investors to stay invested may not be easy.

In 21 years of service at SBI Mutual Fund, DP Singh has never been so excited about a product the way he is for the company’s latest balanced fund. He doesn’t hesitate to answer any questions posed by journalists at any time of the day. Sometimes, he even gets back with the answers in the middle of the night. His excitement lies in the fact that SBI Mutual Fund has tasted huge success with its SBI Balanced Advantage Fund, garnering a whopping

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