NFL taking Super Bowl halftime sponsorship rights to market as deal with Pepsi set to expire

Jennifer Lopez performs onstage during the Pepsi Super Bowl LIV Halftime Show at Hard Rock Stadium on February 02, 2020 in Miami, Florida. Robin Alam | Icon Sportswire | Getty Images The 2021 professional football season is just over a month old, and the NFL is already preparing for the 2023 Super Bowl. The National …

What realistically happens next to Facebook following whistleblower revelations

Former Facebook employee and whistleblower Frances Haugen testifies during a Senate Committee on Commerce, Science, and Transportation hearing entitled ‘Protecting Kids Online: Testimony from a Facebook Whistleblower’ on Capitol Hill, October 05, 2021 in Washington, DC. Jabin Botsford | Getty Images The following is a selection from Big Technology, a newsletter by Alex Kantrowitz. To …

How Peloton builds a community around health and wellness to craft its brand

Cari Gundee rides her Peloton exercise bike at her home on April 06, 2020 in San Anselmo, California. Ezra Shaw | Getty Images Peloton wants to be known as a health and wellness company, not a fitness business, according to its chief marketing executive. “We definitely want to make sure that we are reflecting the …