Apple privacy tweaks create windfall for its own advert biz: Report

Appleā€™s market share more than tripled in the six months after it introduced privacy changes on iPhones that blocked competitors, including Facebook, from targeting ads to consumers, according to a Financial Times report. The in-house business, called Search Ads, offers sponsored slots in the App Store that appear at the top of search …

TikTok emerges as most downloaded non-gaming app worldwide for Sep

Short video platform TikTok emerged as the most downloaded non-gaming app worldwide for September 2021 with more than 59 million installs. According to Sensor Tower, the countries with the largest number installs were from Douyin in China at 16 per cent, followed by the US at 12 per cent. …

Short-form video consumption to reach 650 mn users in India by 2025

As online video consumption explodes in a mobile-first country, three in four Internet users — or 600 to 650 million Indians — will consume short-form videos by 2025, with active users spending upto 55 to 60 minutes of this per day, a new report showed on Wednesday. India’s online video user …